Marrakech: Market Update October 2025

Marrakech: Market Update October 2025.

Professionals note a slowdown in sales volume, but interest in the Red City remains strong, driven by a loyal international clientele. Key neighborhoods – Palmeraie, Medina, Guéliz, Hivernage, golf areas, and the outskirts – confirm their appeal.

(Visual: aerial view of Palmeraie / golf / Hivernage, BARNES golden filter.)

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SLIDE 2 — CURRENT TRENDS

Transaction slowdown: Several notaries observe a decrease in the number of deeds and preliminary agreements since June, indicating a more selective market.

Prices: stable, after two years of sustained growth, especially in residential and land.

Purchasing power under pressure: the rapid increase in land and construction costs weighs on local demand and that of Moroccans living abroad (MRE).

Foreign investors, still active, are beginning to compare prices in Marrakech with other destinations (Portugal, Dubai, Andalusia), while remaining sensitive to its appreciation potential and unique lifestyle.

 The luxury segment is resilient, driven by the scarcity of quality properties. ➕ Villas and land on golf courses (Amelkis, Al Maaden, Atlas Golf) remain rare and sought-after assets. ➕ Tourist rentals remain attractive, although the prospect of stricter regulations on short-term rentals (Airbnb) could slow down an important driver of sales.

(Visual: light background, discreet icons, expert and balanced tone.)

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SLIDE 3 — UPCOMING OPPORTUNITIES

AFCON 2025: strong rental demand expected in the short term. 🏆 World Cup 2030: a long-term investment horizon favorable to high-end rentals.

Most dynamic neighborhoods: Medina, Guéliz, Palmeraie, Hivernage, Golf courses. 🔸 Golf areas are benefiting from renewed interest. 🔸 Renovated riads are stabilizing after a sharp increase. 🔸 The luxury market remains a safe heritage investment.

 Upcoming official data from Bank Al-Maghrib will confirm these trends.

(Visual: contemporary villa or elegant riad, transparent golden overlay.)

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SLIDE 4 — FOCUS ON NEW DEVELOPMENTS & HIVERNAGE

New villas in the outskirts

• Active market on the Amizmiz, Ourika, Tahenaout roads; saturation beginning to be felt.
• Stable prices, significant supply with more negotiation on recent developments.
• High rental profitability and pleasant living environment.

Hivernage District

• Selective segment, limited supply, constant demand.
• High prices but preserved heritage values.
• Sought-after properties: renovated, high-end, premium location.

(Visual: light beige background, villa / skyline / palm tree icons, BARNES Marrakech logo bottom right.)

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SLIDE 5 — BARNES MARRAKECH VISION

A market of maturity and balance.

After two years of rapid price increases, the Marrakech market is entering a phase of stabilization and selectivity. Investors, both local and foreign, now prioritize quality, location, and real returns.

Despite a short-term sales slowdown, Marrakech maintains its unique status: a destination that is simultaneously heritage-rich, touristic, and emotional, where real estate value remains durably anchored.

BARNES Marrakech – Luxury expertise, long-term vision.