MARRAKECH: THE REAL ESTATE PRICE INDEX IN THE MEDINA, NEIGHBORHOOD BY NEIGHBORHOOD: Riad Zitoun Jdid

In our previous article, we explored the chic and peaceful neighborhood of Dar Bacha (see article from March 22, 2025). Today, we head to Riad Zitoun Jdid, one of the most dynamic and emblematic areas of Marrakech's medina.

Location and Atmosphere

Ideally located just steps from Jemaa el-Fna square, Riad Zitoun Jdid is at the heart of tourist activity. This lively neighborhood attracts both international visitors and Marrakchis, thanks to its animated alleyways, traditional souks, and numerous craft and spice shops. The atmosphere is warm, blending modernity and tradition.

Must-Visit Restaurants and Cafés

This neighborhood is home to several popular addresses, perfect for savoring local or international cuisine in an authentic setting:

• Riad La Brillante: intimate atmosphere and refined Moroccan cuisine.
• Ksar Al Hamra, Otto Black, Dar Dar: elegant venues blending tradition and modernity.
• Chich Café: Moroccan-international fusion in a contemporary setting.
• La Famille: vegetarian café with a relaxed atmosphere.
• Mandala Society: original vegan restaurant, with homemade dishes using local products.

Nearby Monuments

Riad Zitoun Jdid enjoys a privileged location, in immediate proximity to iconic monuments:

• Jemaa el-Fna square and Koutoubia Mosque, a major city landmark.
• Dar Si Saïd Museum: a 19th-century former palace housing a precious collection of traditional Moroccan arts.
• Bahia Palace and El Badi Palace: accessible on foot, they enrich the neighborhood's cultural offerings.

Price per m² and Real Estate Opportunities

The real estate market is particularly active here. Due to its strategic location and tourist appeal, properties in Riad Zitoun Jdid — particularly renovated riads — sell for between 35,000 and 55,000 Dhs/m². Properties to renovate start around 18,000 to 22,000 Dhs/m², depending on their condition and precise location.

This neighborhood is highly sought after by investors wishing to launch hotel projects or seasonal rentals (Airbnb-type). The high tourist traffic guarantees excellent rental returns.

A Neighborhood in Full Evolution

While already very attractive, Riad Zitoun Jdid continues to transform. New restaurants, high-end boutiques, boutique hotels, and major renovations further energize the area. Investing today means betting on a safe bet with strong appreciation potential.

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Conclusion

With its central location, vibrant atmosphere, and strong rental potential, Riad Zitoun Jdid stands as one of the most strategic neighborhoods for real estate investment in Marrakech. Between cultural immersion and modern comfort, it appeals to both investors and authenticity enthusiasts.

Next episode: Discovering the Mouassine neighborhood, where traditional charm meets bohemian chic spirit.

March 21, 2025